Client Popilush

Project Rebrand & TV

Viral shapewear apparel brand Popilush had found success on TikTok - but when it came to wider brand awareness, they were still total newbies to the market with aims to compete with big brands like Skims and Spanx. We helped Popilush rebrand, from strategy to visuals to voice, and then launched that new brand positioning across nationwide TV, connected TV, social, packaging, and more.

Social Content

After the brand redesign and campaign launch, I led the re-design of Popilush social, including templates and guidelines.