Client Aquaphor
Project Lip Naturally Inspired Launch Campaign
In 2025, Aquaphor launched its new line of lip repair, Lip Naturally Inspired. This new product duo is derived from natural ingredients like coconut and aloe vera and is targeted toward their Gen Z and millennial fans. We wanted to create a campaign that was fresh and bright but also stayed true to the Aquaphor brand and current brand campaign. I partnered with the ACD on my team to develop the overall visual direction, and led the development of the campaign guidelines, social, in-store and web executions.
