Client Guy Fieri’s Flavortown

Project Brand Campaign to promote the new line of sauces and rubs

Guy Fieri doesn't do bland. In fact, his sauces and rubs are so full of flavor, they punch you in the face with it. So, we developed a campaign to reflect this: It Hit’s Different. After developing the winning pitch concept with my copywriting partner, Tara Thomson, we were tasked with developing this campaign for video and social with our larger team.

Social Content