Client Aquaphor
Project Brand Platform & Campaign
30m impressions at launch & 97.9% View through rate (VTR) across CTV platforms
I worked on strategic development of a new brand platform and campaign for longtime dermatologist-recommended skincare brand and cult beauty favorite, Aquaphor.
With my team, I developed the look, feel, and voice of the the new brand platform. I art directed for two commercials and a collection of 15 and 6 second cutdowns (in English & Spanish), in addition to product and lifestyle photography, and development of down-funnel content like social ads, banners, Amazon pages, website, emails, in-store activations, and more.
:30 Spots
:30 Brand Spot
:30 Baby Spot
